Ice Cube’s Big3 Basketball League Will Start Live Streaming on Facebook Following Fox Sports Deal
The Big3 league launched last year, co-founded by Ice Cube and his manager, Jeff Kwatinetz. The games are determined by whichever team reaches 50 points first, and features quirks like a four-point line from 30 feet from the net.
“Given that our fans had an average age of more than 10 years younger than typical basketball fans, we want to provide digital viewing experiences so they can engage with our league in a format that best suits their viewing preferences,” Big3 co-CEO Kwatinetz said in a statement.
“Basketball conversation doesn’t have an off-season on our platform, so we’re excited for these social-first broadcasts to amplify this engagement over the summer,” added Devi Mahadevia, Facebook’s live sports programming lead for North America.
The first Big3 game to stream on Facebook (June 22) features a matchup between Rashard Lewis’ 3 Headed Monsters and Mike Bibby’s Ghost Ballers. That will be followed by FS1’s broadcast of Chauncey Billups’ Killer 3’s and Dermarr Johnson’s 3’s Company; Corey Maggette’s Power and Brian Scalabrine’s Ball Hogs; and Kenyon Martin’s Trilogy and Jermaine O’Neal’s Tri-State.
Basketball is coming to Facebook this NBA offseason after Fox Sports signed a deal with the social platform to live stream games of Ice Cube’s Big3 league, which pits former NBA stars against each other in three-on-three street-style matches.
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