Facebook’s Secret Ban On CBD Ads Devastates Businesses

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Facebook’s Secret Ban On CBD Ads Devastates Businesses

Facebook’s Secret Ban On CBD Ads Is Devastating Small Businesses

Marketers of legal cannabidiol products are being deplatformed for breaking a rule they didn’t know existed.

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Jason Higgins spent the years after he left the military, following nearly a decade of service, struggling with post-traumatic stress disorder, panic attacks, a drinking problem and side effects from the prescriptions he had hoped would help him. It wasn’t until he discovered cannabidiol, or CBD — a plant extract with supposed health benefits including relief from anxiety and PTSD — that he felt like he’d found an option that was right for him.

So last year, when President Trump officially legalized hemp, Higgins decided to go into business selling hemp-derived CBD products with a fellow Navy SEAL veteran. The financial prospects were great — market research suggests the CBD industry will hit $20 billion by 2024 — giving Higgins the confidence to pour his life savings into launching a startup, Easy Day Hemp.

But there was a major obstacle he couldn’t foresee: sweeping censorship by digital ad giants.

As soon as their business was up and running, Higgins and his partner tried to run ads on Instagram and its parent company, Facebook, to promote their products. Not only were their ads immediately rejected, their entire ad account was shut down — the same penalty marketers could face for attempting to peddle OxyContin or other illicit goods there.AMIBC® - VOTE! BE COUNTED! BE HEARD!


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