Hasbro Strikes Deal to Buy Death Row Records
Hasbro strikes deal to buy Death Row Records, Peppa Pig owner for $4 billion
Hasbro has cut a deal to buy the company that owns popular children’s cartoon Peppa Pig, expanding its push into entertainment with a bet on preschoolers.
The US toymaker said Thursday that it had reached an agreement to buy Entertainment One (ENTMF)for $4 billion. The entertainment company, which trades on the London Stock Exchange, owns the animated brands PJ Masks and Ricky Zoom.
Entertainment One also owns Death Row Records, the notorious label co-founded in Los Angeles by rap mogul Marion “Suge” Knight, who is serving a 28-year prison sentence for manslaughter. The record company has released multi-platinum hip-hop albums by artists such as Dr. Dre, Snoop Dogg and Tupac.
The deal would combine those brands with Hasbro’s popular titles, including My Little Pony, Transformers, Play-Doh, Monopoly and Power Rangers.