Hasbro Strikes Deal to Buy Death Row Records


Hasbro Strikes Deal to Buy Death Row Records

Hasbro strikes deal to buy Death Row Records, Peppa Pig owner for $4 billion

Hasbro has cut a deal to buy the company that owns popular children’s cartoon Peppa Pig, expanding its push into entertainment with a bet on preschoolers.

The US toymaker said Thursday that it had reached an agreement to buy Entertainment One (ENTMF)for $4 billion. The entertainment company, which trades on the London Stock Exchange, owns the animated brands PJ Masks and Ricky Zoom.

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Entertainment One also owns Death Row Records, the notorious label co-founded in Los Angeles by rap mogul Marion “Suge” Knight, who is serving a 28-year prison sentence for manslaughter. The record company has released multi-platinum hip-hop albums by artists such as Dr. Dre, Snoop Dogg and Tupac.
The deal would combine those brands with Hasbro’s popular titles, including My Little Pony, Transformers, Play-Doh, Monopoly and Power Rangers.AMIBC® - VOTE! BE COUNTED! BE HEARD!

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